Angry Birds lost quarter of players since 2012
Angry Birds has lost nearly a quarter of its players over the last 22 months, as the mobile gaming giant looks to expand into movies and licensing deals.
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Sky invests $5m in native ad tech firm
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach.
Adidas adopts ‘mobile first’ native video format from Unruly
Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web.
Right to reply: Will consumers ‘like’ Facebook following them around the web?
Moving beyond the social network, Facebook ads will now follow you around the web. Leah Pope, the VP of Marketing at Synthesio looks at Facebook’s roll out of its new ad platform Atlas, and the impact it will have on brands and marketers.
Flora embarks on £10m marketing drive with interactive mobile campaign
Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign.
Technology and marketing: It’s all about customer satisfaction
Two-thirds of digital marketing leaders see improving customer satisfaction as top reason for investment in technology, according to new research.
The dual screen football fan: Match day digital habits revealed
Social media and dual screening now play a central role for the average football fan on match days, according to new research.
Which TV dramas generate most word of mouth? Lucan gets most social buzz
The show Lucan on newly launched ‘ITV Encore’ was the biggest generator of word-of-mouth buzz on UK TV in the past 3 months, according to new research.
PayPal to split from eBay in 2015 floatation
eBay is planning to split off its payments system PayPal into a separate company next year, amid claims they are holding each other back.
New investor urges Yahoo to buy AOL
Yahoo and AOL have been urged to merge by an activist investor, presenting an interesting potential tie up between two troubled internet giants.