SME marketing budgets 20% larger this year
SME marketing budgets for 2014 have been, on average, 20% more than they were for 2013., according to new research.
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Twitter gets official TV ratings: Brands link social and TV success
Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement, capable of telling brands the unique Twitter-based audience for shows.
Facebook sorry for drag queen name ban
Facebook has apologised for imposing a ban on fake names, a move that particularly affecting performers and drag queens, and has clarified that it will now allow ‘authentic’ names on the social network, even if they are not the user’s real name.
Hong Kong protestors flock to FireChat to bypass web lockdown
Pro-democracy protestors in Hong Kong are using FireChat to keep in touch and bypass an internet and network lockdown in the country.
Reddit gets $50m funding boost- will give 10% back to users
Social news site Reddit has won $50m (£31m) in funding from venture capitalists and investors including actor Jared Leto and hip-hop star Snoop Dogg, and is preparing to give 10% of the new shares back to the website’s users.
Netflix to make first movie: Crouching Tiger sequel set for VOD
Following the success of its TV shows such as House of Cards, Netflix is now producing its first original movie- a sequel to Ang Lee’s martial-arts epic Crouching Tiger, Hidden Dragon.
AOL expands content deal with MSN
AOL is to provide the content for Microsoft’s redesigned MSN Experience with premium video and news.
Many Brits ‘don’t understand the Internet’…but can’t live without it
Brits have an emotional connection to the Internet, with 62% suffering from anxiety when unable to connect, but most can’t tell the difference between the World Wide Web and the Internet, according to new research.
Digital branding agency CorporateEdge joins Hotwire
Branding and digital agency CorporateEdge has joined PR firm Hotwire adding clients such as specifically Hotels.com and Currency Cloud to their roster.
Microsoft reveals plans for Windows 10 (and skips number 9)
Microsoft has given its first glimpse of its Windows 10 software, hoping to replace its much-criticised current operating system.