Global advertising trends: Data-driven marketing now key
More than 80% of advertisers, marketers, service providers and technology developers across 17 countries believe that data plays an important role in supporting their respective efforts.
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Online Christmas trends: November 25th first big online shopping day
The first spike in online Christmas shopping in the UK will be November 25th with a projected spend of £208 million, a 51% increase over an average day’s online sales, according to a new report.
New mobile ad serves message after phone call
A new ad format that serves ads to the phone screen directly after a phone call has gone live, offering an alternative to traditional mobile advertising.
Can money buy love? Tinder lets users pay to ‘undo’ mistaken rejections
Tinder is introducing a new feature that lets its users undo any mistakes they make when swiping through the popular dating app… provided they pay.
Monty the Penguin: John Lewis puts digital first for Christmas ad
The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead of its TV debut over the weekend.
Mobile now top device for product info amongst 16-34 year olds
Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand’s digital strategy, according to new research.
Christmas ad trends: November biggest month for brands in US
November is the biggest month for ad spend in the US, with the technology and jewellery sector getting most investment, according to new research from Nielsen.
Digital to make up 36% of all US ad spend by 2019
US digital ad spend is forecast to reach $103bn (£64.6bn) by 2019, with search marketing taking the biggest slice and social media continuing to grow the fastest, according to a new report.
Hyundai’s ‘digital car showroom’ lets customers buy a car in minutes
On Thursday in Bluewater shopping centre, Hyundai Motor are opening the UK’s first digital car showroom that lets people buy a car online in minutes without having to deal with sales people.
Digital shoppers now expecting more from high street shops
The rise of omni-channel retail has led to greater expectations for the in-store shopping experience amongst UK consumers.