As retailer Target gets a leap in its digital coverage thanks to an unsuspecting teen heartthrob, what should other brands (and their staff do) when they’re thrown into the spotlight? Or was it all a viral marketing ploy in the first place? Ecommerce marketing just got more complicated.
Programmatic video ads have become hugely popular in the past year, but can you tell the difference between an open auction and an ‘automatic guaranteed’ ad system? This infographic from Tremor Video that helps advertisers and publishers to understand the complex world of doing a programmatic video strategy.
Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more consumers to switch channels when making a purchase, new research published by the DMA reveals.
Ever wanted to talk to the animals? A new wearable harness has brought man’s best friend even closer, letting dogs communicate with humans via digital technology.
82% of consumers can’t recall any car advert they have seen in the last 12 months. Matthew Robinson, Marketing Communications Manager at Acxiom, examines the effect of advertising in the automotive industry, and follows research from Acxiom which identified that 82% of respondents couldn’t recall any car advert that they have seen in the last … [Read more…]
A new way to access Facebook securely and anonymously via the “dark Web” could provide a model for other site, letting users broase the social network anonymously via Tor.
Channel 4 has launched a selection of its sales division’s interactive video ad formats (iVOD) on Apple iPhones and iPads as the UK broadcaster looks to capitalise on its growing mobile audience.
Just how are millennials’ shopping habits different from silver surfers? This guide from Google’s consumer barometer breaks down the UK shoping habits by age, and uncovers some surprising results…
Social news site Reddit has launch its own crowdfunding site – Redditmade, encouraging its community to invest in and create new products and designs.
Over half (56 per cent) claim they are regularly offered irrelevant rewards or discounts, with a siginificant generational difference in Brits when it comes to how consumers wish to receive their rewards, according to new research.