John Lewis’ Monty the Penguin ‘most compelling High St Xmas ad’
Lewis’ “Monty the Penguin” is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes which measured people’s facial reactions as they watched ads.
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Bots Beware: Six Tips To Help Fight Traffic Fraud in Video Advertising
Online advertising is now a $122 billion global industry and, in the coming years, is predicted to surge past TV to become the number one advertising channel. While the industry is flourishing, traffic fraud continues to be one of the biggest challenges for marketers. Tod Sacerdoti, CEO and founder, BrightRoll, offers 6 tips to fight … [Read more…]
Black Friday drives biggest November sales spike in history of Index
Online retail sales were up 37% month-on-month in November, according to the IMRG Capgemini e-Retail Sales Index.
Christmas and Boxing day sales to grow by more than 25% this year
More people are shopping online on Christmas day, with Boxing Day forecast to rival Black Friday for sales, according to a new report.
Guest comment: Price Comparison’s next chapter – the global picture
The New Year is looming, and so are new industry rules and changes. Theodore Hettich from price comparison provider Become Europe discusses how these developments will alter the online landscape for brands and retailers.
Most parents want more digital marketing practices taught in classrooms
Three quarters of parents agree that there should be more emphasis on teaching school-age children about digital marketing, ecommerce and affiliate marketing, according to new research.
Two-thirds of the UK’s Top 50 online retailers failed to capitalise on Black Friday
Two thirds (66%) of the top online retailers failed to send customers any Christmas offers in the month running up Black Friday, according to new research.
Top 10 gaming and apps trends of 2014: Oculus Rift, Minecraft and Twitch join big players
2014 was another big year for gaming, with Facebook buying Oculus Rift, Microsoft buying Minecraft and Amazon buying twitch. Mobile and console games continued to converge, with Sony streaming PS4 games on its new smartphones. Old cliches were shattered with the news that women play more games than men, with apps fuelling the rise, giving … [Read more…]
Lastminute.com sold for fraction of 2005 price
Dotcom icon Lastminute.com has been sold to Swiss Travel firm Bravofly Rumbo Group for $120m (£76m), a small fraction of the £600m price it was valued at back in 2005.
Skype adds real-time language translating tool for video calls
Microsoft has launched a test version of the Skype Translator which decodes conversations in Spanish and English in real time.