BT’s £12.5bn bid for EE faces legal battle
BT is in exclusive talks to buy EE £12.5bn but the two communications giants could be in for a difficult legal battle to make the deal go ahead.
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Top Google searches of 2014: Robin Williams, World Cup and Ebola most sought after
Google has revealed the most popular global search terms conducted during 2014, with Robin Williams suicide the most sought after information of the year.
Ecommerce case study: Britax boosts car seat sales with digital optimisation strategy
Back in 2012, car seat firm Britax saw its target audience were rapidly moving online. In response, the brand worked with Shopatron to produce a holistic digital strategy that embraced click and collect, mobile commerce and inventory optimisation. This case study looks at how the UK brand made smart use of technology to get a … [Read more…]
Janrain buys Arktan to boost social media marketing tools
Social identity management firm Janrain has bought Arktan, a provider of innovative real-time social curation and social engagement products.
Top 10 content marketing trends of 2014: BuzzFeed booms as creativity and big data merge
In the year when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. Online video and native ads are turning brands into publishers- and they need to adapt fast. This year we saw ‘old empires’ like Disney and DreamWorks bet on digital futures, while BuzzFeed’s … [Read more…]
TV sales dip for first time in 60 years as online video rises
The number of houses in Britain with a television set has fallen for the first time since the 1950s as viewers switch to tablets, PCs and other devices to watch video, according to new research.
Amazon beats Google for UK gift shopping searches at Christmas
61% of UK shoppers will have found gift ideas from researching the web site of online retailer, Amazon, this Christmas, with 50% getting ideas from searching on Google, according to new research.
Top 3 data-driven and programmatic advertising trends for 2015
Programmatic will get personal with the adoption of identity solutions, integration into CRM systems and specialised approaches to vertical targeting, according to a new report from real time bidding platform Turn.
Top 10 mobile marketing trends of 2014: Apple Pay, Android Wear and Nokia’s farewell
Whether it’s shopping, watching videos, chatting or sharing on social media, mobile is fast becoming the platform of choice for media consumption. This was the year that mobile video became the fastest growing ad format, programmatic took off and publishers wised up to responsive design. From Apple Pay and Android Wear to Nokia’s farewell and … [Read more…]
Uber faces backlash for Sydney siege price hike
Taxi app Uber has been forced to reverse its decision to increase cab fares to four times the usual price during the seige tragedy in Sydney’s Martin Place, following a social media backlash