Emap moves all titles online-only in publishing revamp
Emap, the publisher of Retail Week and Nursing Times, is to be rebranded, with all print editions to be scrapped as its parent company moves towards a digital-only magazine and events business.
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Global chat app trends: WhatsApp most popular in India
A global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day.
Affiliate marketing drives 91% rise in sales for luxury fashion brand
Farfetch, the luxury fashion community and online retailer, is working with Rakuten Marketing to reach luxury shoppers around the world through partnerships with high-end content sites and bloggers. So far, the global affiliate programme has driven a 91% rise in annual sales revenue.
Viewability tips: One million impressions, zero eyeballs?
Can marketers really trust viewability metrics? Steve Doyle, InSkin Media looks at the stats…
Are your digital ads really being seen? (infographic)
Viewability is becoming the essential metric for brands – yet how can you test it with any trust? InSkin Media partnered with FaR Partners to investigate online ad viewability.
UK display ad revenues up 27.5% (despite rise in ad blocking)
Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB.
Microsoft partners Gumtree for search ad initiative on Bing
Bing Ads has launched a new syndication partnership with classified site Gumtree.com.
Digital path to purchase: Influencing decisions before customers go in store
About half of brand purchases are not driven by a need to replenish, meaning that marketers with can influence the purchase decision before consumers get in the store, according to new research.
Android now ahead of iOS in all regions (infographic)
Android is now ahead of iOS in all global regions in terms of users, with North America finally tipping away from iPhones and IPads, according to new research.
Argos takes on Amazon with same-day deliveries
Argos is taking on Amazon with a same-day home delivery service for the UK ahead of the Christmas rush, provided customers pay an extra fee.