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Data watchdog rejects EU and US data deal

June 2, 2016

The European Data Protection Supervisor (EDPS) has demanded revisions to a consumer data sharing deal between the EU and the US, intended to be a replacement for the long-running ‘Safe Harbour’ pact between the two regions.

Regulation global, local, Privacy

1 in 4 decision makers choose Facebook over LinkedIn and Twitter when making purchasing decisions

June 2, 2016

One in four (24%) decision makers say Facebook is their preferred social channel of choice when seeking information on a purchasing decision, ranking it ahead of Twitter and LinkedIn, according to a new study.

Ads, Social Facebook, marketing, media, Twitter, UK

Global sites 7% slower than last year as social plugins hamper speed

June 2, 2016

The growing trend for sites to use third party widgets and content heavy pages is leading to slower load times for websites around the world, according to new research.

Content, E-commerce, Social Apple, Asia Pacific, Australia, China, content

Mary Meeker’s Internet trends: Get ready for a hands-free future

June 2, 2016

Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.

Ads, Content, E-commerce, Mobile, News, Regulation, Search, Social, Video, Viral advertising, Amazon, apps, brands, China

10 Tips for Engaging Fans and Building a Community on Social Media

June 2, 2016

Marc Mühlenbach, Chief Marketing Officer at Flapit, offers 10 tips on how any business can use social media to engage with customers and build a community.

Content, Social analytics, content, Facebook, local, marketing

Top tips: The best channels for engaging three key customer segments

June 1, 2016

In today’s multichannel world, reaching the right customer is often about selecting the right platform for engagement. Choosing mobile versus desktop is a moot point, but selecting the right platform is critical. Different industries and businesses will have distinct customers, all of whom prefer different methods of communication. Shaun Haase, chief marketing officer at ProsperWorks, … [Read more…]

Ads content, email, Facebook, marketing, media

Tumblr and MySpace passwords hit by “mega breach”

June 1, 2016

Hundreds of millions of hacked account details from social networks MySpace and Tumblr have been advertised for sale online.

Regulation, Social analytics, email, security

Tablet usage declines across world as smartphones dominate

June 1, 2016

The ongoing rise of smartphones and the mobile web are having a real impact on levels of engagement with tablets, according to new data.

Mobile global, smartphones

Explorative Brits make unexpected travel choices this summer

June 1, 2016

Britain’s silver surfers are becoming hooked on sharing economy services, with searches increasing by over 170 per cent year-on-year, nearly double the growth of those aged 25-34, according to new research.

Search content, Search, smartphones, Travel, UK

Getting checkout abandoners back: Half return to buy same products at a later date

June 1, 2016

A third (32%) of online shoppers who abandoned their shopping did so at the checkout, yet the majority of site abandoners remain loyal and return to the same retailer to complete their purchase at a later time (53%).

E-commerce demographics, global
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