With Twitter recently paying $150m for 14-person Magic Pony, a UK-based AI visual search company, are we seeing the rise of the ‘smart-up’: companies that are transforming marketing through artificial intelligence? This new report from Magister Advisors takes a closer look.
Pokémon Go, the hugely popular augmented reality game has finally launched in the UK. But how can brands capitalise on the latest mobile craze?
Amazon is experimenting adverts with personalised video, showing clips featuring images and text about products the US retailer has detected the user has shown interest in.
Google has updated its search ads with a raft of new features, including ‘Showcase Shopping’, a new ad format letting retailers create a more visual experience in search ads.
The global consumer product industry is failing to prioritise security and privacy and is at risk of losing a maximum of $320 billion due to General Data Protection Regulation (GDPR) penalties.
2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.
Time UK has snapped up Collective Europe Limited a provider of premium digital creative advertising solutions, for an undicsclosed sum.
Sébastien Vugier, SVP Global Sales Solution Center, Axway looks at the importance of digital technologies when it comes to a successful business.
As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to dwindling interest and, ultimately, dissatisfaction. Marketing activities often work on similar emotional levels to a relationship. While marketing professionals may not find themselves sleeping on the sofa if interaction breaks down, a lack … [Read more…]
Amazon’s second annual Prime Day has come to a close, with the online retail giant’s made-up holiday sale offering big ticket items and some slightly stranger oddments.