According to an analysis conducted by Kantar Media, national TV ad spending in the 2014 Winter Olympics reached a record of $977 million, easily beating the previous high of $831 million set in 2006, while the 539 total hours aired by NBCU across its broadcast and cable networks also set a record and represented an … [Read more…]
Fans of esports tournaments are more likely to be young and male, but this is a demographic which marketers have found increasingly difficult to engage, accordingto new research.
PayPal shares have plunged after eBay split with the payment provider in favour of Adyen, ending a 15-year relationship.
The new Culture Secretary has prompted mockery by launching a social media app named after himself.
Google is adding new features to Google Flights that will help to predict flight delays sometimes even before airlines report the information.
Floral provider, 1-800-Flowers.com is using tech and other innovations to make it easier than ever to win hearts on Valentine’s Day, including AI-powered gift concierge and voice shopping.
Facebook and online marketing tools are constantly updating and sometimes making it more complicated for retailers to make the most of the social media and tracking of the customers online and offline purchases. Declan Kennedy, CEO at StitcherAds provides solutions to help retailers in the UK to track the conversions of in-store purchases based on … [Read more…]
The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.
Lidl UK has launched an Artificial Intelligence Wine ChatBot called Margot, giving customers wine knowledge and recommendations via Facebook Messenger.
Samsung is making chips designed specifically to harvest cryptocurrency coins as it looks to cash in on the rise of blockchain transaction technology.