Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

AI helps pick right flowers for Valentines day

February 2, 2018

Floral provider, 1-800-Flowers.com is using tech and other innovations to make it easier than ever to win hearts on Valentine’s Day, including AI-powered gift concierge and voice shopping.

“We are committed to delivering an exceptional shopping experience this Valentine’s Day, with innovation in the way customers can interact with us, exclusive deals providing great value and a beautiful new collection of truly original arrangements,” said Tom Hartnett, President, 1-800-Flowers.com. “Backed by a caring team obsessed with service, we are ready to make it easy for gift-givers to deliver a smile and go ‘beyond the wow’ in the weeks ahead.”

Mobile shoppers can order from 1-800-Flowers.com via chat or voice across a variety of platforms.

For example, customers can easily order popular floral arrangements on Google Assistant-enabled Android devices and iPhones (“Hey Google, talk to 1-800-Flowers”) for delivery nationwide. They can also use Google Assistant to shop selections from the brand’s “Fresh from the Farm™” collection on Google Express (“Buy roses”)

1-800-Flowers.com is launching an enhanced voice-enabled Alexa skill with “one-shot intent” for more streamlined dialog (“Alexa, ask 1-800-Flowers to send my wife roses”).

Gift-givers can also make purchases via the Facebook Messenger chat bot, plus connect with the 1-800-Flowers.com customer care team for quick assistance regarding order inquiries.

The 1-800-Flowers.com online gift concierge, Gwyn, powered by IBM Watson, has been honing her skills to help provide thoughtful gift suggestions to customers this Valentine’s Day. She creates an intuitive shopping experience for customers, by asking contextually relevant questions, then builds up a detailed understanding of what the gift-giver is looking for and provides the best options in real time.

1-800-Flowers.com

E-commerce Android, Facebook, Google

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT