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Uber stripped of London license over safety fears

November 25, 2019

Uber has lost its London operating licence by the regulator in a major blow to the ride-hailing app, but will still operate in the city as part of its appeal process.

News Regulation

YouTube creates new ‘edgy’ adult content ad category for brands

November 25, 2019

YouTube is letting advertisers interested in “edgier content” to run ads next to such videos on its platform, as it looks to address brand safety fears.

Ads, Content, Regulation, Video, Viral advertising, brands, content, games, video

Episerver acquires personalisation company Idio

November 25, 2019

Episerver has signed a definitive agreement to acquire Idio, a content personalisation and analytics platform powering the digital buying experience of some of the world’s largest enterprise organisations.

Uncategorized analytics, content, global, technology

Have Brits reached a subscription limit? Two thirds won’t pay more than £20 a month for TV streaming services

November 25, 2019
Have Brits reached a subscription limit? Two thirds won’t pay more than £20 a month for TV streaming services
Have Brits reached a subscription limit? Two thirds won’t pay more than £20 a month for TV streaming services

The majority of UK consumers (60%) won’t pay more than £20 per month for TV streaming services, with £10 the maximum monthly amount for a quarter (26%). That’s according to new research by The Trade Desk, which reveals just how judicious consumers are with their streaming spend, despite the growing number of subscription-based TV streaming services in the UK.

E-commerce, Video advertising, content, UK

Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service

November 25, 2019
Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service
Keymantics sees 600% lift in performance using Beeswax Bidder-as-a-Service

Advertising technology firm Keymantics has seen a 600% improvement in performance for clients after adopting Beeswax.

Ads advertising, agencies, analytics, content, technology

Klarna launches dog-themed Pup Up in London

November 22, 2019
Klarna launches dog-themed Pup Up in London
Klarna launches dog-themed Pup Up in London

Klarna is officially launching its first ever UK dog-themed pup-up store in London – featuring a pup-up salon, a Kanine Kafe, a manipaws grooming station, personalised puppy products and a pawtrait station where people can get this year’s Christmas card picture drawn.

Ads Christmas, UK

Top tips: 3 Hacks for a Transformed Business

November 22, 2019

A transformational model is a requirement in today’s digital economy. Mike Shaw, International VP at dataxu offers three key tips to get more out of digital transformation at your company.

Ads agencies, analytics, brands, media, technology

Interest in UK tech jobs plunges as Europe prospers

November 22, 2019
Recruitment trends: Media and comms hiring spiked in October
Recruitment trends: Media and comms hiring spiked in October

Interest in UK tech jobs has fallen while the rest of Europe has seen searches surge, while US-based jobseekers are falling out of love with the UK tech scene as they increasingly look for work in mainland Europe, according to new research.

Ads Europe, global, India, technology, UK

UK viewers rate Aldi’s Amazing Christmas Show the most powerful Christmas TV ad of the year

November 22, 2019

Aldi’s Amazing Christmas Show is the most powerful ad of Christmas 2019, according to Kantar’s annual research into which festive TV advertising campaigns work best with viewers.

Ads, Content, Video, Viral advertising, brands, Christmas, music, UK

Google expands Duplex to web: Voice assistant can now buy you movie tickets

November 22, 2019
Google expands Duplex to web: Voice assistant can now buy you movie tickets
Google expands Duplex to web: Voice assistant can now buy you movie tickets

Google is expanding its Duplex service, moving “beyond voice” and coming to the web, letting users buy movie tickets with a few commands.

Ads, Content, E-commerce, Mobile, Search Google, technology, UK
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