Google ad revenue soars as profits hit $2.79bn
Google has reported a profit of $2.79 billion in the second quarter, up 11% over the same period of last year, as its search ad clicks increased by a massive 42%.
Search Results for:
Top tips: Capitalising on the mobile marketing opportunity
Mobile is currently a nightmare for marketers looking to catch up. According to recent statistics, less than half of marketers have adopted any kind of mobile strategy. Justin P. Williams, Senior Marketing Strategist Marketing Services, StrongMail, loos at what’s stopping marketers from getting on board.
Mobile advertising formats – updated mobile ad units
The latest mobile advertising formats that are getting good response rates are also getting widespread use. Find out about the updated mobile ad unites the industry is moving to in America, and increasingly worldwide…
98% of Americans ‘distrust information on the Internet’
Nearly every American (98%) says there are things that cause them to distrust the information found on the Internet, and 93% say their satisfaction with online information could be improved, according to the results of a new poll.
Mobile ad revenue: Facebook 'more effective than Twitter'
Facebook’s mobile “Sponsored Stories” ads are much more effective than mobile ads displayed on Twitter, according to a study by TBG Digital, a large buyer and manager of Facebook campaign media.
Mobile ad revenue: Facebook ‘more effective than Twitter’
Facebook’s mobile “Sponsored Stories” ads are much more effective than mobile ads displayed on Twitter, according to a study by TBG Digital, a large buyer and manager of Facebook campaign media.
Top tips: Advertisers, bid your way to real-time success
Martin Stockfleth Larsen, CMO, Adform, looks at how real-time bidding is shaking up the world of display advertising.
The psychology of SMS- Why do we still love to text?
Most smartphone users (92%) still text despite access to IM and social networking messaging services, according to new research looking into the psycology of SMS.
Brits ‘spend 16.8 hours online per week’
81% of UK adults are now online compared to a European average of 65% according to IAB Europe’s Mediascope Europe report. UK internet users spending on average 16.8 hours per week online compared to European average of 14.8 hours says flagship media consumption study totalling over 50,000 consumer interviews.
New mobile guide launched for visitors to Britain
As London becomes Europe’s largest free Wi-Fi hub in time for the London 2012 Games, VisitBritain has launched the latest edition of its Mx Great Britain app, a mobile guide to the UK which allows visitors to research and book their holidays.