As advertisers seek more value from their social media campaigns, a new report indicates that views, not clicks, are the most valuable factor in getting conversions.
Hewlett Packard has blamed a $6.85bn loss on alleged accountancy fraud at Autonomy, the software firm it bought last year.
Hewlett Packard has blamed a $6.85bn loss on alleged accountancy fraud at Autonomy, the software firm it bought last year.
Nokia has launched ‘Here’, a rebranded version of its mapping application, on Apple iTunes for iPhone, iPad as well as iPod touch, offering an alternative to Apple’s controversial native maps app.
TV loyalty rewards service Viggle is buying social network GetGlue for $25 million and 48.3 million shares of stock.
Online Americans are shopping from their mobile devices in mass numbers, sometimes from unexpected places, with more than 38 million online adult Americans admitting to having shopped online while on the toilet, according to new research.
Online Americans are shopping from their mobile devices in mass numbers, sometimes from unexpected places, with more than 38 million online adult Americans admitting to having shopped online while on the toilet, according to new research.
The way people consume media and shop on their mobile phones is changing rapidly on a global scale, with significant increases in mobile banking, research and the purchase of ‘real’ goods, according to a new study.
Apple has widened its lead over Samsung in terms of global ad impressions, despite the growing popularity of the Korean manufacturer’s devices, according to a new report.
Social media analytics firm Socialbakers has secured $6 million funding to further expand its measurement platform.