The digital marketing industry has taken strides to encourage demographic diversity, but cognitive diversity – which refers to the plurality of mindsets and perspectives within an organisation – has often been overlooked. Vijayanta Gupta, Global VP of Product Marketing at Sitecore discusses steps that the tech industry can take to become more cognitively diverse.
Over half of the world’s biggest brands are planning to freeze ad spend for at least 6 months in response to the coronavirus pandemic, according to new research from the World Federation of Advertisers.
The Covid-19 pandemic is driving a new wave in ecommerce retail, value consciousness and localism in how consumers across the world shop and consume goods, according to new research.
One in five social media influencers now claim the practice is their main source of income, while a quarter of influencers charge more than £250 for any collaboration, according to new research.
Twitter will let its employees work from home permanently following the COVID-19 pandemic, and won’t reopen until September 2020 with few exceptions.
Marketing tech firm Cognism has acquired email signature marketing platform, Mailtastic, in a seven-figure deal.
UK consumers are trust traditional forms of media over social media, and the advertising and media industries need to work together to rebuild trust now more than ever, according to a new report.
Over half of UK firms (53%)businesses have seen increased or unchanged productivity following lockdown-implemented remote working, according to new research.
Email open rates have consistently maintained growth since the COVID period started, reaching a high of 27% the week of April 27 – about 16% higher than the previous week, according to new research.
Lord Alan Sugar has been found in breach of advertising guidelines, with the UK ad watchdog forcing him to remove a tweet promoting a teeth whitening product.