Affiliate marketing can get '£11 return for every pound spent’- IAB
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.
Google has agreed to pay €60m to help French publishers, as part of a settlement over a long-running tax dispute in the country.
Ofcom is considering proposals to use parts of the radio spectrum currently used for older mobile services to run 4G, in a bid boost high-speed mobile access in the UK.
Sony is to host its first PlayStation event in 2 years, sparking rumours that the Japanese consumer electronics giant is preparing to unveil the successor to its PS3 games console.
Photo retailer Jessops looks set to continue as an online-only brand, following the acquisition of its brand and other assets from a group of buyers including one of the stars of BBC’s Dragon’s Den.
Weborama has launched an audience behavioural analysis tool for publishers, letting clients boost their targeted advertising through a one-stop interface.
Consumer co-creation platform eYeka has launch PULSE, an online tool that lets consumers suggest new marketing or product ideas to brands in no more than 140 characters.
A new shopping site Stuffster has launched, letting consumers track items and alerts them when the price drops to what they want to pay.
Disgruntled employees at HMV have turned to Twitter to report on mass sackings at the firm, hijacking an official account to describe a “mass execution of loyal employees who love the brand”.