Skype tests recorded video messages
Skype has begun testing a video messaging service that lets subscribers deliver recorded clips to their contacts for playback when they come online.
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Facebook admits hack attack- but no data stolen
Facebook was targeted by a “sophisticated attack” by hackers last month, but the social network said it has found no evidence any user data had been compromised.
Band Aid brings Muppets to life with augmented reality plasters
To comfort children in their hour of need, Band-Aid teamed up with Disney to embed videos of The Muppets in their plasters using augmented reality. This case study looks at how the Johnson & Johnson brand used the ‘internet of things’ to engage with their target market in a new and innovative way.
Mobile cinema goers ‘are biggest movie fans’
Mobile-connected moviegoers are bigger movie enthusiasts than the average US moviegoer, according to Nielsen NRG’s 2012 American Moviegoing report.
Skype case study: Alfa Romeo ‘conversation’ ads get 50% click through
Alfa Romeo used Skype to promote its new ‘Supermini’ car, using targeted ads when users were consulting trusted friends and family. This case study looks at how the car maker used a combination of homepage takeovers and ‘conversation’ ads to increase brand awareness over 20% and generate clicks of over 50%.
Mobile got ‘12% of video ads views in 2012’
Mobile video ad views in the US soared last year, growing to 12% in 2012 compared to 2% in 2011, with the majority coming from Apple’s iOS devices, according to a new report.
Most paid social ads being used as part of integrated campaign
The majority of advertisers are using paid social media advertising in conjunction with other online and offline advertising (66% and 51%, respectively), according to new research.
Mobile trends- ‘One third of UK traffic now from smartphones or tablets’
Brits spend more time online than any other European country, with one third of traffic now coming from smartphones or tablets, according to a new report from ComScore.
Yahoo to cut mobile apps from 75 to 12
Yahoo boss Marissa Mayer has announced plans to cut down on its smartphone apps, as the company looks to boost its advertising through more targeted campaigns.
Right to reply: Small stores suffering on high street could find online niche
Latest Office of National Statistics figures indicate that small stores in the UK saw a fall in the quantity of sales- unlike large stores who saw an increase- particularly due to sales made online. Adam Stewart, Marketing Director, Rakuten’s Play.com argues why using online marketplaces could help level the playing field.