WPP and TikTok strike global agency partnership
Popular social media platform TikTok has joined forces with WPP to give WPP agencies and clients special access to the short form video app’s capabilities.
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Dennis Publishing picks LiveRamp to boost ad relevancy
Dennis Publishing is using LiveRamp’s Authenticated Traffic Solution (ATS) to provide marketers with tools to deliver personalised and relevant messages to the publishing giant’s 50 million unique monthly users across its portfolio of over 30 brands including Kiplinger, The Week and Auto Express.
Health and fitness apps: Lockdown sparks sharp rise in usage and spend
Consumers spent 30% more on health and fitness apps in 2020, rising to over $2bn, with downloads and time spent also up sharply, according to new research.
Smart meter network passes 10 million milestone
The 10 millionth smart meter in Britain has been installed, with the roll-out progressing despite Covid pandemic, reaching key milestone in digitising Britain’s energy system.
Online community LoveCrafts raises $22m and acquires WEBS
LoveCrafts, an online crafts community, with millions of users across 140 countries worldwide, today announces the acquisition of WEBS, America’s Yarn Store.
Eight in ten UK consumers want ad-supported streaming content
Over half of consumers will watch relevant ads in full and one in five will search after seeing ads on streaming platforms, according to new research.
Topshop and Miss Selfridge to go digital-only in £330m ASOS deal
Online fashion retailer ASOS has bought the Topshop, Topman and Miss Selfridge brands from failed retail group Arcadia, but their 70 stores, employing 2,500 people, are not included in the deal.
Reddit Vs Wall Street: Amateur investors spark GameStop shares frenzy
US financial regulators are examining the influence of social media forums on stock markets as amateur investors demonstrated their power this week.
90% of UK brands ‘have no solution in place for the removal of third-party cookies’
With a year until Google eliminates third-party cookies from its popular Chrome browser,75% of companies globally are worried about tracking cookies, but in the UK a massive 90% are not ready for life without third-party cookies, according to new research.
Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertaintly’
Facebook’s fourth quarter earnings were better than expected against a backdrop of growing political and regulatory challenges — but cited “significant uncertainty” as a problem for its massive ad revenue-generating machine.