Silver surfers are the fastest-growing segments among some of the top social platforms’ audiences; users over the age of 50 are growing more quickly than any other age group on Facebook and Snapchat, according to new research.
Tik Tok has surpassed Snapchat in time spent among adult users in 2020, according to new research from eMarketer.
While digital video ad spend is dramatically increasing in the UK, 41% of digital video advertisers and buyers say that a lack of understanding of the ecosystem is one of the key barriers to greater adoption, according to new research.
Technical integration of the two platforms has been completed and the partnership will enable InMobi to directly offer InGamePlay brand advertising supply to its buy-side clients. The deal will extend its category offering to reach and engage with premium gaming audiences through non-intrusive in-game ads. AdInMo’s ad units blend seamlessly with the game experience, enabling … [Read more…]
‘Millennials’ appear to be the most willing to trust marketing messages, having significantly higher levels of trust than older generations, according to new research.
The UK Government is using Sky Media’s innovative ‘One Campaign’ advertising proposition for it’s new Covid-19 advertising campaign ‘Look into my eyes’.
The media and marketing sectors will fuel growth in mergers and acquisitions over the next year, as and ‘future-proofing’ will drive the agenda for businesses following the challenges of 2020, according to new global research.
Organisations need to bring together tech, data, CRM and analytics capabilities combined with digital transformation to boost success in 2021, according to new research looking into customer experience trends.
VAMP Digital Talent Agency has launched, dedicated to the support and development of Black and diverse content creators in the UK.
The acquisition of TurboSquid allows Shutterstock to provide its userbase of 1.9 million customers 3D and VR content. This acquisition follows Shutterstock’s recent acquisition of Amper Music, the AI music platform, showcasing the company’s growth outside of the stock image market to a full service creative platform. For over 20 years, TurboSquid has been a … [Read more…]