Over two-fifths (41%) of current industry measurement metrics do not truly reflect marketing performance, instead showing only campaign delivery performance, according to new research.
For luxury retail, the pandemic has been an enormous catalyst for change, with digital now be the foundational bedrock for any luxury experience. James Brooke at Amplience, looks at how can brands shift their operations and existing systems to accommodate this dramatic shift in customer behaviour.
Clarks improved its digital targeting and personalisation, directly leading to a 5% rise on total digital revenues for the UK shoe retailer.
Over three quarters of consumers use their mobile to learn about a product, with most wanted packaging to display QR codes, according to new research.
Well Pharmacy, the UK’s largest independent pharmacy chain, has appointed Wavemaker UK to handle all media planning and buying – with a specific focus on digital, search, social and display services.
Digital ad platform The Ozone Project has launched a bespoke measure of advertising engagement that will become a constant feature in all its campaign reporting.
More than one third (35 per cent) of online shoppers in the UK will only associate with ‘responsible’ brands – including those that treat staff fairly, source goods ethically, and do not misuse consumer data, according to new research.
In-game ad platform Anzu.io has struck a partnership with OpenX, a premium independent advertising exchange connecting the world’s top brands with consumers across the most trafficked websites and mobile apps globally.
The number of children who spend their cash on computer gaming has risen for three years in a row, and while sweets may still be the number one choice for their spending, gaming looks set to takeover, according to new research.
Customer experience is in crisis. The average customer is more astute and more vocal than ever, but as online consumption soared during the pandemic, brands just couldn’t keep up. Keith Povey, Director of Marketing at verified reviews and customer insights platform Feefo, explains how to reconnect with your audience as we emerge from lockdowns.