People opted to save instead of spend over key ‘peak’ retail moments in 2020, and 61% of consumers said that their Christmas celebrations would have been impossible without online shopping, according to new research.
Google is making big changes to the way its search engine matches keywords to produce results- and this could cause a headache for marketers. Sean Healy, Head of PPC at integrated marketing agency Jaywing, looks at Google’s recent phrase and BMM update and how businesses can adapt their PPC strategy to make the most of … [Read more…]
Twitter is planning to launch a new “super follow” feature which will let account holders charge for exclusive additional content.
Genealogy service MyHeritage has launched a Deep Nostalgia” feature to bring the past to life, make it appear as though individuals in old photos are looking around, blinking, and even smiling.
Over one third of British consumers (35%) faced a decline in household income, up from 29% in September, according to new research.
Almost a quarter (23%) of UK shoppers are now using social media to discover new products, making it apparent that social commerce, rich visual content and virtual storefronts are the future of any ecommerce strategy.
Gamers are now playing more games during the weekdays throughout all of 2020, with the difference between weekday and weekend gaming increased by 52%, in weekday gaming’s favour, according to new research.
Covid-19 reshaped the landscape for many industries and e-commerce sites benefitted from the sudden influx in e-commerce activity.
Emma Shuldham, Managing Director at ITB Worldwide looks at what brands can learn from those who leveraged cultural cache in their Super Bowl LV ad offerings this year and gives her take on what this means for the power of celebrity in 2021 and beyond.
A majority (70%) of surveyed consumers expressed interest in “Shoppertainment” and almost half of those surveyed have increased their consumption of shoppertainment content as a result of COVID-19.