Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.

Mike Austin, CEO and co-founder of Fresh Relevance, discusses how brands can reap the rewards with customer data .

Keyword-based safety strategies are unduly denying brands access to vast viable ad inventories during the Covid-19 pandemic, according to new research.

With ecommerce more important than ever before, measuring how customers feel will become a big part of eCommerce strategy in the year ahead. Kevin Murray, managing director at Greenlight Commerce looks at why retailers must focus on customer experience to boost sales.

Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.

While there is no convincing evidence that cash can carry COVID-19, the possibility has certainly caused mass fear and created a rise in contactless and digital payments. The move away from cash is has long been coming but it wasn’t going to disappear completely anytime soon. Bernard Foot, Strategy Analyst at Payment HSM as a … [Read more…]

Over two-fifths (41%) of UK consumers are delaying major purchasing decisions due to the Covid-19 pandemic, with white goods, cars and properties being the top purchases being delayed.

Advertisers shouldn’t have an all or nothing approach during the Coronavirus outbreak, instead they need to refine the precision of brand safety and communicate more with publishers to use more contextual solutions, according to new research.

Google says its release of location data will assist local health authorities better understand how effective social distancing measures are in a given community. Google has publicly released a series of COVID-19 Community Mobility Maps, utilising location history data from users around the world to present insights into how people are moving around local communities. … [Read more…]

Consumers are growing tired of companies making what they see as empty pledges to keep up with current trends. Matt Cross, Head of B2B (EMEA) at Hotwire, looks at how brands can avoid slipping up when it comes to businesses sticking to pledges they make publicly.