Social intelligence and engagement platform Sentiment has secured £1 million in a Series A financing led by Elderstreet Investments, with participation from AIM listed technology company Netcall.
Sports marketing firm Infront appoints Dog Digital
Dog Digital has been appointed to provide digital and technical consultancy services to Infront Sports & Media, one of the leading sports marketing companies in the world, following a competitive pitch process.
Top 3 marketing tips for 2014: The shift to digital first
As consumers switch to digital, the challenge to brands is to keep up pace when so much of their existing business is still geared towards traditional models. Jason Hobbs, director of information architecture at digital agency Nomensa, offers a guide on how organisations can integrate digital across their entire business to boost sales and keep … [Read more…]
Ecommerce trends for 2014: End of year sales signal two-track retail market
The record level of online sales this holiday season has highlighted the ‘two-track’ nature of retailing – a new paradigm where traders with a higher commitment to technology and a multichannel approach are in the fast lane.
AccuWeather to launch weather channel this year
Weather app AccuWeather is to launch a 24-hour weather channel in the third quarter of 2014.
Adap.tv provides private video ad marketplace for The Guardian
Adap.tv, a division of AOL Networks, has signed an agreement to provide a video ad private marketplace for Guardian News & Media.
MoneySuperMarket boosts online ad visibility with Meetrics
Price comparison website MoneySuperMarket has appointed Meetrics to address the increasing issue around online ads being served but never seen – a consequence of the rise in the automated buying and selling of online advertising.
Facebook shares data with Russian search giant Yandex
Facebook has struck a deal with Russian web giant Yandex, that will see its visitors served relevant real-time public posts from Facebook alongside their usual search results.
5 trends for digital marketing in 2014
As 2014 gets underway, Owen Sagness, Microsoft’s GM of Advertising and Online in the UK, offers his predictions for digital advertising in 2014. The predictions touch upon how brands can use technology to approach their consumers responsibly without overloading them with information, valuable data exchange between brands and consumers, the evolution of search in 2014, … [Read more…]
Top 10 web brands in the US: Google leads but Facebook dominates user engagement
As online consumers prepared for the holiday shopping season, most surfed to search, social, and shopping sites in November.