Tweets in the U.S. about Sunday’s telecast of Super Bowl XLVIII on FOX reached a Unique Audience on Twitter of 15.3 million people, garnering a total of 1.8 billion Twitter TV impressions throughout the night. In this infographic, Nielsen SocialGuide looks at which brands generated the most buzz on Twitter during one of the biggest … [Read more…]

Marketing technology firm DG Media Mind is rebranding to Sizmek, following the sale of DG’s TV distribution assets to Extreme Reach for $485 million, in a move that will see the firm focus on its online ad management platform.

With the rise of Bitcoin, virtual currencies are starting to be taken seriously (or at least being seen as a threat) by the financial industry. Since its launch in 2009 the value of the currency in circulation has now risen to $10 billion. This infographic from communications agency Clarity, looks at the 6 biggest virtual … [Read more…]

The secrets to Google’s page ranking algorthyms have always remained a tightly guarged (and ever-changing) secret. But recently, Matt Cutts of Google took to YouTube to explain how Google handles social media posts on its search rankings.

Bryan Brown, Vice President Product Strategy at Silverpop, discusses how marketers can benefit from integrating consumer mobile app activity

Bottled ale maker Hobgoblin has launched a Twitter and Google Maps mash-up to connect beer aficionados around the world.

In-store payment solutions firm Klarna founsd that its cookie-based tracking system was increasingly being blocked by browsers. This case study looks at how the firm used iframe tracking to overcome the problem, usiong Google Analytics and partner Outfox.

LED lighting provider LED Hut worked with site search firm SLI to drive relevant search results to its base of international customers. This case study looks at how the firm achieved a search convert at a rate 200% higher and spend double the amount in comparison to the site average.

Mark Middlemas has been named as the new Director of Communications, UK & Europe at advertising technology company, RadiumOne. Mark was previously Director of Marketing and Business Development, IPG Mediabrands UK.

Twitter has posted a net loss of $645m (£396m) for 2013, three months after its flotation on the New York Stock Exchange, as the micro-blogging network struggles to attract new and existing users.