Top tips: Testing should not be testing – 4 ways to get the most from your optimisation team

Website testing is an increasingly important function of digital and online business which allows marketers to tweak the look and function of their website pages until they’re fully optimised, to encourage visitors to click through or otherwise engage with the site. Matt Althauser, European GM of website optimisation software platform Optimizely, looks at how to … [Read more…]