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What do gamers want from brands? New report reveals huge market for advertisers

July 3, 2020
What do gamers want from brands? New report reveals huge market for advertisers

One in two people worldwide play video games at least once a month, and 58% of gamers say they prefer to buy from brands with a purpose other than just profits, higher than the average consumer, according to new research.

Ads games, gaming

How UK workers foresee the working routines of tomorrow

July 3, 2020
How UK workers foresee the working routines of tomorrow

As UK lockdown restrictions continue to be eased, new research from Citrix has revealed how British office workers foresee the working routines of tomorrow.

Uncategorized

90 brands boycott Facebook: Insurance and holiday giants latest to pause ads

July 1, 2020
Facebook sorry for putting ads in Danish broadcaster's ad-free app

Insurance firm Aviva and Holiday Inn owner Intercontinental Hotels Group have become the latest companies to “pause” advertising on Facebook, in response to how the social network deals with hate speech.

Ads, Social social media

Covid-19 and marketing: Brands put greater focus on local advertising as consumers prioritise change

July 1, 2020
People 'supporting local business more during the pandemic'

Brands are pivoting to local advertising as consumer trends have changed in lockdown, as people are looking to stay loyal and shop local as lockdown is eased, according to new research.

Ads advertising

Covid-19 crisis: ‘innovators will bounce back fastest’

June 30, 2020
Covid-19 crisis: ‘innovators will bounce back fastest’

The brands that innovate at speed and with more frequency will recover from the COVID-19 pandemic and economic crisis fastest, according to new research.

Ads advertising

Google to automatically delete search and location data

June 30, 2020
Google to automatically delete search and location data

Google will now automatically delete people’s search and location history after 18 months, as it attempts to calm concerns from regulators that it controls too much information about individuals.

Regulation, Search Regulation, Search

Rubicon Project and Telaria rebrand as ‘Magnite’ for sell-side ad platform

June 30, 2020
Rubicon Project and Telaria rebrand as ‘Magnite’ for sell-side ad platform

Magnite has launched its omnichannel sell-side platform for publishers and brands, resulting from the merger between Rubicon Project and Telaria in April 2020.

Ads advertising, video

Take Your Podcast To The Next Level: Give It A Dedicated Website

June 29, 2020
Take Your Podcast To The Next Level: Give It A Dedicated Website

There are countless channels to stream podcasts, such as Spotify, iTunes or Sticher, but an important yet overlooked component of launching a podcast is a creating a “home base” or dedicated podcast website for your show. Ilina Dobreva, Marketing Specialist at SiteGround offers best practices for hosting podcasts and advice on creating a podcast website … [Read more…]

Content content, media

#AutopilotWhopper: Burger King turns smart car bug into ad campaign

June 29, 2020
#AutopilotWhopper: Burger King turns smart car bug into ad campaign

Burger King has turned a viral video featuring a smart car ‘stopping’ at one of its restaurants into a social media ad campaign.

Ads, Content content

No pets or children! Video conferencing etiquette makes workers anxious during lockdown

June 29, 2020
No pets or children! Video conferencing etiquette makes workers anxious during lockdown

Although over 82% of workers are keen to work remotely in future, they face a number of challenges in doing so – and the younger generation is particularly adversely affected, according to new research.

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