Christmas is not the most important season for the majority of retailers to engage in affiliate marketing activity, according to new research.

Compared to three years ago the average shopper now has an additional 7 interactions with a brand before converting, according to new research.

‘Chocolate’, a mobile programmatic marketplace that lets video ads to be bought and sold across both mobile web and apps is launching in Europe today.

With a plethora of new web extensions going live on the internet, those that are shopping-focussed are deemed the most valuable by marketers, with .Buy is the most anticipated gTLD amongst marketers, according to new research from the Trademark Clearinghouse.

Purchasing fast-moving consumer goods (FMCG) in Europe is largely driven by factors other than price, according to insights from Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain.

Home to Angry Birds and Nokia, online advertising is booming in Finland, overtaking TV ad spend for the first time this year.

Online sales set to account for close to a quarter of all Christmas spend in the UK, with the average household forecast to splash out a total of £775 on the festive season. Mobile shopping is expected to grow by 301% year over year, according to new research.

In a dramatic new twist, Google’s regulatory problems have stepped up a with the European Parliament set to vote on a breakup of the search giant.

In the run up to Christmas, Twitter has launched a new mobile voucher scheme that lets advertisers create promotions that can be redeemed in stores.

As part of a new mobile campaign to promote Android, Google has taken over the largest digital screen in North America.