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Global internet adspend ‘could overtake TV by 2018’

September 14, 2015

The amount spend on internet ads worldwide is catching TV at a rate of growth that could see it become the dominant medium by 2018, according to a new report.

Ads, Mobile adspend, advertising, agencies, Brazil, China

Facebook partners Indian ad tech firm Tookitaki

September 14, 2015

Facebook has chosen an Indian startup Tookitaki as it first Facebook Marketing Partner from the country, as a part of its Facebook Marketing Partners Program.

Social brands, content, ecommerce, Facebook, India

Do free products influence bloggers’ reviews?

September 14, 2015

Video bloggers are becoming increasingly popular, and their opinions can really make or break brands sales. As a result, many brands are keen to shower popular bloggers with free products to review- but does this encourage favourable reviews? A new report says no…

Ads, Video, Viral advertising, brands, technology, video

Train operator uses Big Data to ‘avoid delays that haven’t happened yet’

September 14, 2015

In a sign of things to come, a Swedish train operator is using new technology that employs big data to predict the entire commuter train system two hours into the future.

News technology

Top online retailers in the UK: Travel, home and electrical brand rise

September 14, 2015

July was a strong month for the online travel sector with a number of big brands moving up the list, including National Express, EasyJet, Thomson, Ryanair, Expedia, Lastminute.com and British Airways.

E-commerce brands, comScore, retail, technology, Travel

Video viral of the week: O2 turns England Rugby stars into giants

September 11, 2015

England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign.

Ads, Video, Viral Christmas, marketing, media, video, YouTube

Top tips: Why ad testing is critical to the brand experience

September 11, 2015

Amanda Phillips, Millward Brown’s Head of UK Marketing, looks at how ad testing can be used in conjunction with brand tracking to make marketers more nimble.

Ads advertising, brands, content, demographics, marketing

Mondelez predicts online sales to hit $1bn by 2020

September 11, 2015

Mondelez is planning a major push into ecommerce as the owner of food brands including Oreo, Cadbury’s and Kenco, embarks on a cost-cutting drive.

E-commerce advertising, brands, ecommerce, FMCG, global

Smart sheep: Farmers use app to keep track of flock

September 11, 2015

In further evidence of how the ‘Internet of Things’ is spreading to new industries, a new app is helping sheep farmers keep track of their flock via a smartphone app.

Mobile BBC, broadband, government, Search, technology

Google makes second attempt at mobile payments with Android Pay

September 11, 2015

Google is launching its second attempt at mobile payments, rolling out a new ‘Android pay’ service across the US this week.

E-commerce, Mobile Android, Apple, China, Google, Samsung
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