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Emap moves all titles online-only in publishing revamp

October 9, 2015

Emap, the publisher of Retail Week and Nursing Times, is to be rebranded, with all print editions to be scrapped as its parent company moves towards a digital-only magazine and events business.

Content brands, media, newspapers, retail

Global chat app trends: WhatsApp most popular in India

October 9, 2015

A global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day.

Mobile, Social apps, Asia Pacific, brands, Facebook, global

Affiliate marketing drives 91% rise in sales for luxury fashion brand

October 9, 2015

Farfetch, the luxury fashion community and online retailer, is working with Rakuten Marketing to reach luxury shoppers around the world through partnerships with high-end content sites and bloggers. So far, the global affiliate programme has driven a 91% rise in annual sales revenue.

Ads Australia, content, ecommerce, Europe, global

Viewability tips: One million impressions, zero eyeballs?

October 9, 2015

Can marketers really trust viewability metrics? Steve Doyle, InSkin Media looks at the stats…

Ads advertising, brands, media, technology

Are your digital ads really being seen? (infographic)

October 9, 2015

Viewability is becoming the essential metric for brands – yet how can you test it with any trust? InSkin Media partnered with FaR Partners to investigate online ad viewability.

Ads brands, infographic, media

UK display ad revenues up 27.5% (despite rise in ad blocking)

October 8, 2015

Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB.

Ads, Content, Mobile, Social, Video adspend, advertising, content, marketing, media

Microsoft partners Gumtree for search ad initiative on Bing

October 8, 2015

Bing Ads has launched a new syndication partnership with classified site Gumtree.com.

Search AOL, eBay, Microsoft, Search, UK

Digital path to purchase: Influencing decisions before customers go in store

October 8, 2015

About half of brand purchases are not driven by a need to replenish, meaning that marketers with can influence the purchase decision before consumers get in the store, according to new research.

E-commerce advertising, apps, brands, email, media

Android now ahead of iOS in all regions (infographic)

October 7, 2015

Android is now ahead of iOS in all global regions in terms of users, with North America finally tipping away from iPhones and IPads, according to new research.

Mobile Android, Europe, global, Google, infographic

Argos takes on Amazon with same-day deliveries

October 7, 2015

Argos is taking on Amazon with a same-day home delivery service for the UK ahead of the Christmas rush, provided customers pay an extra fee.

E-commerce Amazon, Christmas, retail, UK
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