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Mobile ‘now accounts for 68% of social ad clicks’

October 16, 2015

Mobile ad spend has soared 159% in social and 66% in search, becoming the main driver of global ad growth, according to new research.

Mobile, Search, Social advertising, digital marketing, Facebook, global, Google

Matalan gets into affiliate marketing with ‘Direct Programme’

October 16, 2015

Matalan Direct, the home improvements arm of Matalan, has launched it’s affiliate programme with Affiliate Window.

Ads, E-commerce marketing, technology, UK

UK crime figures soar 107% as cybercrime included for first time

October 16, 2015

There were 2.5 million cyber crimes and 5.1 million frauds reported in the UK last year, the first time these offences were calculated in official estimates by the Office for National Statistics.

Regulation digital data, government, security, technology, UK

UK online ad viewability rises above 50% (but still lags behind Europe)

October 16, 2015

UK online ad viewability rose from 49% in Q2 to 52% in Q3, for the first time this year – but still lags far behind the other major EU ad markets such as France and Germany.

Ads content, Europe, France, Germany, media

Mobile marketing in China: Pepsi aims to own platform

October 16, 2015

The rumors are true: the soft drinks brand is making a brave play for launching a set of mobile phones and accessories in China, but will it work?

Mobile Android, China, FMCG, images, marketing

Facebook takes on YouTube with dedicated video platform

October 15, 2015

Facebook is testing new features aimed at getting people to watch more videos, as the social network looks to rival YouTube as the dominant hub for web videos.

Ads, Social, Video advertising, Android, content, Facebook, Google

Twitter cuts 8% of global workforce

October 15, 2015

Twitter is cutting more than 300 jobs, or roughly 8% of the company’s global workforce, as reinstalled CEO Jack Dorsey looks to boost the social netowrk’s fortunes after nearly a decade of financial losses.

Social Facebook, global, smartphones, Twitter

Email marketing inbox placement drops 4%

October 15, 2015

Fewer marketing emails are reaching their intended recipients, despite consumers opting in to receive them, according to new research.

Ads brands, Brazil, content, email, Entertainment

Top tips: Web forms – how to secure their success

October 14, 2015

Gavin Harris, senior user experience consultant from Box UK, looks at five top tips of how businesses can ensure their web forms are successful and accessible to all.

Ads Amazon, retail, UK

Time watching video on digital screens ‘now matches TV’

October 14, 2015

Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms globally according to new figures.

Mobile, Video advertising, brands, content, Europe, global
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