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Most marketing execs ‘don’t have an omnichannel strategy’

October 30, 2015

Just over half (55%) of respondents have yet to implement omnichannel marketing, while only 11% of CMOs have put integration across online and offline channels in place, according to new research.

Ads, E-commerce brands, ecommerce, global, marketing, media

Uber delivers kittens to offices on National Cat Day

October 29, 2015

Uber has teamed up with a number of animal shelters to deliver kittens to offices around the US on national cat day.

Mobile, Social Australia, Facebook, media, Twitter, UK

Back from the dead: #CadburyCraveyard resurrects discontinued chocolate bars for Halloween

October 29, 2015

Cadbury’s is bringing one of its old chocolate bars back from the dead this Halloween, with a social media vote determining whether Cadbury Marble or Cadbury Fuse bars will make a return in a highly limited special edition.

Ads, Social, Video, Viral Facebook, media, Twitter, UK

No breakthrough for the smart home market in the UK

October 29, 2015

Despite the growth in smart home devices, the Uk is lagging behind key rival markets in adopting this new technology, according to new research.

Mobile China, Germany, Japan, technology, UK

WTF? Twitter’s bizarre new TV ad confounds viewers

October 29, 2015

Twitter launched a new TV ad campaign last night, with a loud, garish and cartoony spot. But has the confusing mash-up alienated people new to the social network?

Ads, Social, Video, Viral Twitter

Video viral of the week: Google Translate tells ‘Alberto’s Story’

October 29, 2015

Google’s latest ad for its updated ‘Translate’ app packs a heavy emotional punch. By telling the story of an aspiring Spanish footballer in Northern Ireland, the ad puts a strong human angle on the advantatges of technology. See why its our video viral of the week below…

Video, Viral Google, Spain, technology, video

KLM engages Chinese customers on WeChat

October 29, 2015

KLM Royal Dutch Airlines has launched a customer service channel on Chinese social network WeChat via Salesforce Service Cloud, in partnership with Nexmo.

Mobile, Social apps, brands, China, CRM, Facebook

Top tech entrepreneurs urge PM not to curb skilled immigration

October 29, 2015

Over 230 founders and investors in the UK have written an open letter to Prime Minister, warning that cracking down on skilled immigration “could put Britain’s digital economy at risk”.

News, Regulation advertising, Europe, Facebook, global, Google

Google’s Alphabet beats expectations with 45% profit boom

October 29, 2015

Alphabet, the new parent company of Google, will spend over $5bn (£3.3bn) on an enormous share buyback, the first time the company has returned some of its swelling cash pile to shareholders.

Ads, Search advertising, Apple, Google, Search

Top analytics tips: Building a culture of data

October 28, 2015

Stuart Wilson, VP EMEA of high growth data blending and analytics company, Alteryx advises how marketers need to build a culture of data in order to use the masses amounts of information available to their greatest business advantage.

Ads analytics, demographics, marketing, technology
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