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Twitter shares drop 12% as user growth stalls

October 28, 2015
Twitter sees strong user growth (but ad revenue plummets 23%)

Twitter shares fell 12% after-hours after the loss-making social network reported another quarter of slowing user growth as it struggles to keep up with Facebook and younger upstarts such as Instagram.

Social Facebook, media, Twitter

Top 5 email marketing problems: ‘Call-to-action’ biggest hurdle

October 28, 2015

Most people need further education on email design best practises and specifically design around call-to-action (CTA) buttons, according to new research.

Ads analytics, content, email, Google, marketing

Nearly half of Christmas gift buyers will do it all online

October 28, 2015

Internet devices are redefining the way Britons buy Christmas presents, with the average person to spend nearly £490 on presents, according to new research.

E-commerce advertising, brands, Christmas, Entertainment, marketing

Top tips: 3 social media marketing musts for introverts

October 28, 2015

Self-promotion and networking can be tricky for introverts. But in the world of chatter, the Internet is the great equalizer—an ideal platform for those who prefer the couch over the cocktail party. Sales coach and author Kim Staflund offers three tips to promote yourself or a product online.

Ads, Social advertising, blogging, email, Facebook, marketing

Millenials ‘most trusting’ when it comes to advertising

October 28, 2015

Trust levels in advertising have remained consistent across earned, owned and paid formats over the past two years, with Millennials (age 21-34) having the highest levels of trust in online and mobile formats, according to new research.

Ads advertising, global, Latin America, media, newspapers

Physical stores going digital to unite retail experiences- study

October 28, 2015

Half (50%) of UK retailers are investing in in-store location-based technologies – such as iBeacons – as consumers expect a continuation of the personalised digital experiences found online.

E-commerce Apple, content, retail, technology, UK

Twitter Polls lets users quiz their followers

October 27, 2015

Twitter has launched a new feature that lets users create simple, two-choice polls inside tweets.

Social Twitter

Guest comment: Why going ‘halfsies’ on the native content lunch is the way forward

October 27, 2015

Publishers and agencies need to work more closely together to improve the effectiveness of native advertising, says Carla Faria, Solutions Director UK at Say Media.

Ads, Content advertising, agencies, content, marketing, media

Facebook just 4th most popular social network for US teens- report

October 27, 2015

Facebook ranks only fourth as US teens’ most important social network, with Instagram the clear favourite, according to new research.

Mobile, Social advertising, Facebook, Twitter

New UK body to promote £45bn ‘edtech’ sector

October 27, 2015

A new national strategic body, Edtech UK, is being launched to promote the UK’s education technology sector, worth £45bn in 2015 and poised to reach £129bn by 2020m globally, according to a new report from London & Partners and Edtech UK.

News Europe, global, government, technology, UK
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