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Super Bowl 50: How 12 big ads performed on social media

February 9, 2016

With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media.

Ads, Social, Video, Viral advertising, brands, content, Entertainment, media

3.57 degrees of separation: How Facebook friends are bringing the world closer

February 9, 2016

The old adage that we are all six personal connections away from knowing everyone in the world is no longer accurate according to Facebook- who claim it is now just 3.57.

Social Facebook, media

Eagles vs. Drones: Police to use birds of prey to take out illegal devices?

February 9, 2016

The Metropolitan Police in the UK is considering using eagles to take out drones operated by criminals, according to a news report.

News, Regulation security, technology, UK

Verizon mulls bid for Yahoo

February 9, 2016

US communications giant Verizon is considering a bid for Yahoo, its CEO has revealed.

Ads, Mobile advertising, AOL, media, video, Yahoo

Zoolander takes over Barbie’s Instagram account

February 9, 2016

To promote Zoolander 2, Universal Pictures is running a social media tie-up with Mattel, which will see the movies titular hero take over barbie’s Instagram account for three days.

Ads, Social, Viral media

Guest comment: Why $5m Superbowl ads are still worth it

February 9, 2016

Last Sunday’s Superbowl on CBS delivered the second highest overnight rating on record for the Super Bowl — behind only last year. With digital ratings expected to shatter records by going free on Apple TV for the first time, Jacques de Cock, faculty member at London School of Marketing, argues why $375m will be spent … [Read more…]

Ads, Video advertising, Apple, Entertainment, Facebook, marketing

India blocks Facebook’s free internet scheme

February 8, 2016

India’s telecoms regulator has blocked Facebook’s Free Basics internet service today, saying the scheme violates net neutrality.

Regulation, Social content, Facebook, financial services, India, video

Valentine’s Day: Google’s guide to getting mobile brand love [INFOGRAPHIC]

February 8, 2016

As we get closer to one of the most loved, and dreaded days of the year, brands are thinking about how to capitalise on loved up shoppers. Research by Google shows there is 60% rise in mobile consumers who reach for their mobiles to shower their partners with gifts.

Ads, E-commerce, Mobile, Search brands, Google, infographic, Search, YouTube

LinkedIn shares drop 28% after disappointing results

February 8, 2016

LinkedIn shares dropped 26% after the company projected lower than expected profits for the first quarter of 2016, blaming shaky global economic conditions.

Social China, Europe, global, Google

Click and collect boosts supermarket value- customer survey

February 8, 2016

Many customers find an increased click & collect service is improving the supermarket offering, with ‘more value’ being the number one are that they need to improve, according to a new customer survey.

E-commerce Amazon, marketing, retail, UK
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