Most businesses around the world will spend more on internet advertising than on TV commercials by 2017, a year earlier than previously predicted, according to a new report.
The majority of branded communications issued by companies has been branded as ‘irrelevant’ by consumers, with schools and retailers among the worst at spamming customers, according to new research.
The majority of senior UK marketers think that staying in the EU will be best for their business, but most are unaware of its perks (such as the Digital Single Market), according to new research.
Almost half of all Easter retail searches made from smartphones, with traditional Easter bonnets making a comeback as top Easter accessory, according to new research.
Universal Pictures has sparked criticism for showing alternate trailers of its NWA biopic ‘Straight Outta Compton’ to different Facebook audiences, based on ethnicity.
The vast majority (93%) of UK retailers do not send follow-up emails to shoppers who have browsed products online but not made a purchase, risking the loss of significant revenue.
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