Marketers are spending 54% more on Facebook and Instagram ads to drive mobile app installs, with video and carousel format ads helping to generate a 95% increase in total clicks, according to new research.

Many businesses seriously mishandle customer data and are at risk of falling foul of data protection regulators, according to new research.

Nine out of 10 (92%) European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a new survey.

Over two thirds (70%) of web users in Asia Pacific use mobile shopping apps, leading the trend for shopping on the go, according to new research.

Google is adding additional ride hailing partners to its Maps feature, which previously only included Uber.

Half of all web users worldwide visit Amazon at least once a month, showing the dominance of the online retailer, according to new research.

Yahoo has launched “Storytellers”, a full service content marketing studio for customised brand experiences.

The vast majority (84%) of all UK adults use social media, and two-thirds of UK adults use social media every day, according to new research.

Google has bought API management firm Apigee for $625, in a move that will bost the web giant’s advertising tools.

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research. The study, from Carat, is based on data received from 59 markets across the Americas, Asia Pacific and EMEA. Global forecasts show that advertising spend will reach … [Read more…]