Jarlsberg Cheese has taken three dinner scenes from classic Hollywood movies, then recreated them exactly, but from above with the food as the focus. See why it’s our video viral series of the week below…
Ecommerce tips: With the rise of incentivised reviews, authenticity matters more than ever
Prelini Udayan-Chiechi, VP Marketing EMEA at Bazaarvoice, discusses why with the rise of incentivised reviews, authenticity matters more than ever when it comes to reviews.
Unilever plans in-house branded content division
Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation as brands become publishers.
Vogue faces backlash after criticising fashion bloggers in “borrowed clothes”
Fashion magazine Vogue courted controversy last week after it published an article naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Milan Fashion Week.
The evolution of video games [INFOGRAPHIC]
From Pong to Pokemon Go!, this infographic from Lottoland looks at the biggest video games over the decade, and tracks the rise of mobile and augemeted reality gaming.
Digital marketers “feeling overworked and underpaid”(while men earn more than women)
Digital marketers in the UK are lacking support from colleagues and their bosses, with many finding it difficult to secure budget and justify investments, according to new research.
Quarter of Brits think a robot would provide better customer service than a human
New research conducted by the leaders in enterprise information management, OpenText, reveals that over a quarter of British consumers (27%) believe a robot would provide better customer service than a human.
Lovie Awards winners announced: Annie Lennox named ‘Person of the Year’
The winners of sixth annual Lovie Awards Was announced this week, with the best of the European internet honoured.
More orders using ‘next day’ delivery than ‘economy’ for first time
Online retail order growth was up 18.2% year-on-year in August, with more orders for “next day” deliveries than economy ones for the first time, according to new research.
‘Adblockalypse Now’: how disruption in the publishing industry will create a better experience for consumers
The rise of ad block is fuelling lots of experimentation in marketing. Aly Nurmohamed, VP, Global Publisher Strategy at Criteo looks at how blockers are pushing the industry forward.