An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people’s ability to remember ads.

The world’s biggest technology companies, including Alphabet, Facebook, Amazon, Microsoft and IBM has teamed up to consider the future of artificial intelligence.

Mastercard has launched a series of new Application Programming Interfaces (APIs) designed to make it easier for developers to incorporate the payment firm’s services into ecommerce apps.

App marketing is growing in popularity, but costs of creating apps can vary greatly. This new infographic from biznessapps looks into the costs and time needed to get the most out of apps.

Consumers aged 55 and above are now prepared to part with £5k for off peak travel abroad, but travel brands are failing to serve tailored ads on relevant channels to capture this audience.

More than three-quarters of European online customers are willing to exceed minimum order thresholds for free delivery, but Brits are most likely to be put off by poor performing sites, according to new research.

By ditching the headphone jack, Apple is turning its users onto the possibilities of Bluetooth- and the word of tracking beacons guiding shoppers round stores. David Philippson, Managing Director – Mobile Solutions, Criteo looks at how beacons will bridge the gap between ionline and offline retail.

Blackberry will no longer make handsets, as the once market leading smartphone pioneer shifts focus onto software, such as its BBM chat app.

Ad placement, not ad size, is key for increased accord to a new study looking into viewability trends for programmatic and direct advertising across multiple platforms.

Digital Transformation is essential to keep the largest businesses and brands relevant and competitive in the future. This infographic from Smart Insights looks at the building blocks needed to make the structural transitions to digital.