Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research.

Yahoo has partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

The virtual reality video content market is expected to reach $8.2bn by 2020, overtaking regular video gaming revenues a year earlier, according to new research.

Finnish business insurer, LähiTapiola, has teamed up with YouTube star, Lauri Vuohensilta of the Hydraulic Press Channel, for an explosive new video.

With the likes of Playstation VR, Oculus Rift, Samsung Gear VR and Google Cardboard, major brands are betting big on virtual reality. Simon Spaull, managing director EMEA at AppLovin, looks at VR and 5G combined could change the face of marketing.

Twitter is testing a new feature in its ‘Reader’ mode, initially only available for a small number of Apple Safari users, that strips out adverts, navigation links and comments.

Findings from a new multi-country study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal how messenger apps are used and viewed by consumers today.

Advertising giant WPP has warned “the first signs of Brexit anxiety” are starting to show as the company reported slowing revenue growth in the UK.

Despite the number of mobile-only banks set to launch in the UK this year, Britons are among the least likely in the world to use them, according to new research.

Netflix’s strongest markets are in the Americas, where the platform can claim that over half of internet users are watching the service, according to new research.