Nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns and track results, according to new research.
Oracle “simplifies B2B digital marketing” with revamped lead generation tools
Tech giant Oracle has updated its Oracle Marketing Cloud suite with new features geared towards “simplifying digital marketing”.
Which tech giants come out on top for job satisfaction? [Infographic]
Top tech companies like Google and Facebook are renowned for their modern offices, exceptional perks, and higher-than-average salaries – but does this give employees job satisfaction? A new infographic from eCardShack reveals which tech giant has the happiest workers.
People trust social media photos 7 times more than traditional ads- report
Only 6% of people trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), highlighting the growing importance of branded social feeds, according to new research.
Festive shopping trends: Mobile reigns supreme as the retail channel of choice
With the shopping phenomenon that is Black Friday and Cyber Monday over for another year, new research from ChannelAdvisor shows how mobile came out on top, reigning supreme, over desktop as consumers’ preferred method of shopping over the sales period.
Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, Netimperative has assembled our 25 favourite virals from around the world for your viewing pleasure…
Programmatic takes over: Automated ad spend to soar 31% in 2017
The amount of money spent on programmatic advertising will grow faster than all other digital channels next year, and is set to become the main digital ad trading method by the end of this year, according to new research.
Could virtual reality replace high street shopping by 2050?
Virtual reality (VR) shopping sprees could spell the end for physical high street retailers by 2050, according to new research.
Mobile ad targeting “getting better”: 60% now reach intended audience
Mobile ad campaigns are getting better at reaching thier targets, showing an 11 percentage point increase over the last year in terms of accuracy, according to new research.
Dentsu Aegis buys Bluecom to boost ecommerce in Asia
Marketing giant Dentsu Aegis Network has acquired Shanghai-headquartered ecommerce firm Bluecom for an undisclosed sum.