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Top 10 Twitter hashtags of 2016: Olympics, Trump and Pokemon Go

December 8, 2016

Twitter has revealed the top 10 trending hashtags of 2016, showing that the Rio Olympics, Us Elections and Pokemon Go were the most Tweeted topics of the year.

Social Entertainment, Google, media, Twitter, video

Mobile commerce trends: Retailers not fully maximising mobile revenue

December 8, 2016

Smartphones are rapidly increasing their share of online retail traffic in Europe, with a 54% year-on-year increase in visits to retail sites from smartphones in 2016, according to Adobe’s 2016 Mobile Retail Report.

E-commerce, Mobile apps, Europe, images, retail, smartphones

Customer engagement in a post channel world: how AI will revolutionise customer experience

December 7, 2016

The rise of AI opens up a whole new range of possibilities for digital self-serve. Rick Sturge, EVP Business Development at Firstsource Solutions looks at how brands can prepare for the move towards AI, particularly on mobile.

Ads, Content, News advertising, brands, financial services, marketing, technology

Near adds global consumer data into Oracle’s BlueKai Marketplace

December 7, 2016

Location intelligence platform Near is integrating with Oracle Data Cloud to make Near’s global audience data available through Oracle’s BlueKai Marketplace.

Ads brands, global, media

TabMo first mobile DSP to be certified by Nielsen Digital Ad Ratings

December 7, 2016

Programmatic mobile video advertising company TabMo, has become the first mobile demand side platform (DSP) to be certified by Nielsen Digital Ad Ratings (DAR).

Ads, Mobile advertising, demographics, France, UK, video

YouTube’s biggest star PewDiePie threatens to quit over ‘unsubscribing fans against their will’

December 7, 2016

YouTube’s most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring ‘clickbait’ over quality content.

E-commerce, Mobile, Video content, Google, Twitter, video, YouTube

Gen Z “to give marketers a run for their money”

December 7, 2016

The new generation of tech-savvy millennials presents a huge challenge to marketers, with high expectations and values.

Ads, Mobile, Search, Social agencies, brands, content, demographics, digital marketing

1 out of 3 firms “underprepared for digital transformation”

December 7, 2016

One third (33%) of enterprises globally are underprepared for “digital transformation” – the process of replacing legacy networks and dedicated service platforms with a coherent digital environment that is flexible, cost-effective, and capable of delivering changes rapidly and dynamically.

Ads Australia, Europe, financial services, global, Latin America

Augmented reality and adaptability “biggest digital transformation trends for 2017”

December 7, 2016

Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year.

Ads, Content, Mobile, Social, Video apps, marketing, technology

2017 marketing data trends: Machine learning, IoT, and real-time streaming

December 7, 2016

Big data continues to be the fastest-growing segment of the information management software market.

Ads, Content, Mobile, Social, Video analytics, marketing, security, sport, technology
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