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First companies certified against reducing online ad fraud

January 31, 2017

JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.

Ads, Regulation advertising, brands, content, media, UK

Asda cuts food waste with supplier matchmaking app

January 31, 2017

UK supermarket chain Asda Has launched a food waste matchmaking app, letting suppliers buy and sell food that would otherwise be dumped.

Ads, E-commerce images, UK

4 global search trends: US paid search reverses downward trend to rise 15%

January 31, 2017

US paid search spend increased 15% in the last quarter, after several consecutive quarters of trending downward, according to new research.

Ads, Search global, Google, marketing, Search

Asda debuts Walmart Exchange ad platform in the UK

January 30, 2017

Walmart has extended its private ad exchange, dubbed “Walmart Exchange”, to Asda in the UK, giving brands access to its lucrative shopper data for targeted ads.

Ads, E-commerce advertising, brands, FMCG, media, UK

Path to purchase: 7 interactions “before purchase produces optimum online sale”

January 30, 2017

Online shopping journeys with seven interactions produce the healthiest sale, according to new research.

Ads, E-commerce brands, digital marketing, email, Facebook, financial services

Marketing luxury goods to China: High street lags behind online experience

January 30, 2017

The Chinese ecommerce experience is very different to Western standards, with China achieving exceptionally high performance on the digital side, according to a new report.

Ads, E-commerce apps, brands, China, content, ecommerce

Google: How we fought bad ads, sites and scammers in 2016

January 30, 2017

Google has released its annual Bad Ads Report sharing new data on how it fought bad advertising practice over the past year. Scott Spencer, Director of Product Management, Sustainable Ads, Google, discusses how the web took on inappropriate and harmful content online.

Ads, Regulation advertising, content, Google, government, Search

Top 5 most engaging movies on Facebook in 2016

January 27, 2017

With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media?

Ads, Content, Social, Video, Viral content, Facebook, marketing, media, video

UK adspend up 4.2% after Brexit vote

January 27, 2017

UK adspend posted 4.2% growth in Q3 2016, defying uncertainty caused by the EU referendum, according to new research.

Ads adspend, advertising, agencies, Europe, global

Obama posts outnumbered Trump’s on Instagram by more than 2 to 1 during inauguration

January 27, 2017

President Obama was over twice as popular as President Trump on Instagram during last week’s inauguration, data from Instagram analytics platform Iconosquare reveals.

News, Social analytics
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