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Cancer Research UK uses proximity marketing to drive donations on World Cancer Day

February 10, 2017

UK consumers turned to their smartphones to support World Cancer Day 2017, with a proximity engagement campaign run on behalf of Cancer Research UK in early February driving a nine per cent click through rate.

Mobile marketing, retail, smartphones, UK

Top CRM tips: A guide to dating your customers

February 9, 2017

With Valentines day fast approaching, as Ian Webster, Chief Customer Officer at Big Data for Humans gives his top tips for using big data to understand your customers and keep them in a long and prosperous relationship.

Ads, Content, Social apps, CRM, email, marketing, retail

Humans Vs. AI: 4 skills where we still beat the robots

February 9, 2017

Despite the fast-paced rise of artificial intelligence, humans are still better than robots in four key areas, according to a new report.

Ads, Content, Mobile global, technology

Global digital trends in 2017: Half the world now owns a smartphone

February 9, 2017

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.

Ads, Content, E-commerce, Mobile, Search, Social, Video digital trends, Europe, global, media, smartphones

Valentine’s Day: Which country is the least romantic?

February 9, 2017

Ahead of Valentine’s Day, for the first time, we have an answer to the age-old debate: which nationality is the most romantic? It might not surprise you to hear that it’s not the British.

Ads brands, France, UK

All That We Share: Heart-warming Danish ad goes viral

February 9, 2017

A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago.

Ads, Content, Video, Viral video, YouTube

Food shopper survey: Quality and service considered more important than price

February 9, 2017

Food product quality and good service are a bigger factor than price for UK shoppers, according to a new report.

Ads, Content, E-commerce brands, Facebook, local, marketing, retail

Who won the social Super Bowl? Top 10 brands on Twitter

February 8, 2017

Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.

Content, Social, Video, Viral brands, media, Twitter, video

Snapchat and Instagram growing fast in UK- report

February 8, 2017

Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast.

Ads, Mobile, Social agencies, Android, Facebook, government, media

Omnichannel demands shifting in-store expectations

February 8, 2017

Bricks-and-mortar stores remain a key link in the omnichannel chain for UK shoppers, according to a new report.

E-commerce apps, ecommerce, France, Germany, Italy
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