It’s time brands and agencies stopped treating mobile advertising as the poor relation of TV and cinema and started crafting ads for mobile consumption, says Alex Burn, Creative Director at Collective.

Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers.

Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Bazaarvoice, the world’s smartest network of consumers, brands and retailers, shares some of the key industry insights that emerged from these discussions.

Apple is outperforming Samsung when it comes to paid search advertising, with retailers spending over £8.5m on iPhone related search terms according to new research.

Dutch beer brand, Amstel, has joined forces with new mobile experience Snatch, to launch a nationwide sampling campaign.

Europe’s largest digital health provider Push Doctor has announced that it has raised $26.1m in a Series B funding round led by ADV and Draper Esprit, taking the total funding for Push Doctor to date to over $37.5M.

On the 11th of July, Amazon will kick off its annual Prime Day. For Amazon sellers everywhere, the 30-hour event promises to be bigger than ever. Prepare now in order to make the most of the ecommerce giant’s shopping extravaganza. Here, Adam Joseph, Director of Client Services at ChannelAdvisor, sheds light on some of the … [Read more…]

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.

In the US, 8% of online adults are using Uber at least once a month and, by some distance, 16-34s are the most enthusiastic Uber adopters, according to new research.

Digital creative agency Catch Digital has released an unofficial Game of Thrones Facebook ChatBot to coincide with the latest series of the fantasy TV show.