In the US, 8% of online adults are using Uber at least once a month and, by some distance, 16-34s are the most enthusiastic Uber adopters, according to new research.
The data, from Global Web Index, indicates that ‘urbanites’ are the biggest users of Uber – with just 6% living outside an urban or suburban area.
In addition, over a quarter of users come from the top income quartile. With this group in fact over-indexing by 40% for Uber, it’s clear that its appeal goes beyond simple financial savings.
The 16-34 age group makes up almost two-thirds of Uber’s US user base, with only a small minority being from the 55-64 group.
Uber has faced tough competition around the world from companies like Ola in India and Grab in South East Asia. And it hasn’t been smooth-sailing for Uber in its home country either, with the battle between Uber and Lyft in the US being one of the most well-documented.