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The world’s affluent consumers: Two houses and two cars by 35

January 29, 2018

Some of the most cash-rich segments of the global digital market are still most likely to be male (56%), but also surprisingly young at 25-34 (30%), married (65%) and with children (67%), according to new research.

Ads, Content Asia Pacific, brands, Europe, global, marketing

Google lets users ‘mute’ remarketed ads

January 29, 2018

Google is giving its users more ways to avoid remarketed ads that follow them around the web.

Ads, Content, Regulation, Search apps, Google, Search, YouTube

Viewability ‘strongly tied to online conversions’

January 29, 2018

Ads that are more visible and spend longer in a persons view on the screen are strongly related to online conversions, according to the results of a major year-long US study.

Ads, Content advertising, agencies, Entertainment, Facebook, media

Global smartphone sales price sees record growth

January 29, 2018

Global smartphone sales reached 397 million units in the fourth quarter of 2017 (4Q17), a one percent increase year-on-year.

Ads, Content, Mobile Brazil, China, Europe, France, global

Ad viewability hits 3½-year high

January 26, 2018

UK ad viewability levels have hit their highest level since the second quarter of 2014, according to the latest quarterly benchmark report from ad verification company Meetrics.

Ads, News Christmas, France, Germany, Italy, media

GDPR: UK Govt urges firms to prepare for stronger data protection laws

January 26, 2018
GDPR 3 years on: 43% of UK organisations reported to the ICO for a data breach

Fewer than half of all businesses and charities are aware of new data protection laws four months before they come into force, according to new research.

Ads, Regulation Europe, global, media, Privacy, Regulation

Londoners urged to help capital become world’s top smart city

January 26, 2018

Londoners will have the opportunity to inform how smart technology could shape the future of life in the capital by giving their views and ideas to the Mayor of London, Sadiq Khan.

Mobile, News apps, global, government, local, media

Top 10 YouTube ads of 2017

January 25, 2018

YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.

Ads, Content, Social, Video, Viral advertising, Christmas, Google, UK, video

Brits quit queues after 6 mins 46 seconds

January 25, 2018
Digital skills trends: 83% of developers ‘suffer from burnout’

6 minutes and 46 seconds is the exact moment Brits will quit a queue, proving there is a limit to the nation’s willingness to wait in line, according to new research.

E-commerce ecommerce, iPad, marketing, retail, UK

Influencer marketing trends: Brands failing to ask influencers for analytics data

January 25, 2018

Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.

Ads, Social, Viral analytics, brands, content, demographics, marketing
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