Some of the most cash-rich segments of the global digital market are still most likely to be male (56%), but also surprisingly young at 25-34 (30%), married (65%) and with children (67%), according to new research.
Ads that are more visible and spend longer in a persons view on the screen are strongly related to online conversions, according to the results of a major year-long US study.
UK ad viewability levels have hit their highest level since the second quarter of 2014, according to the latest quarterly benchmark report from ad verification company Meetrics.
Fewer than half of all businesses and charities are aware of new data protection laws four months before they come into force, according to new research.
Londoners will have the opportunity to inform how smart technology could shape the future of life in the capital by giving their views and ideas to the Mayor of London, Sadiq Khan.
YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.
6 minutes and 46 seconds is the exact moment Brits will quit a queue, proving there is a limit to the nation’s willingness to wait in line, according to new research.
Under half of influencers are asked for follower numbers by partner brands, and even less are asked about their audience demographics, according to new research.
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