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“Your user agreement sucks”: Facebook founder admits privacy mistakes in US senate hearing

April 11, 2018

Facebook founder Mark Zuckerberg has admitted he had made mistakes over the handling of millions of users data by Cambridge Analytica during the first day of a senate hearing in the US.

Ads, Content, Mobile, News, Regulation, Social China, content, Facebook, government, marketing

Beating Brexit barriers: Most UK businesses want close regulatory alignment with EU

April 11, 2018

As the UK prepares to leave the European Union next year and head into a transition phase, a new report outlines where British businesses want to stay close to EU rules and where they want divergence.

Regulation global, Regulation, technology, UK

White paper: AI crucial to future of marketing

April 10, 2018

Artificial intelligence (AI) will play a key role in revolutionising marketing in the near future, according to a new white paper looking into how technology drives marketing effectiveness.

Ads, Content marketing, media, technology

Social media: and how corporate communications became more complicated

April 10, 2018

9 ways social media has rewritten the rules of protest – and rewritten the day job for communications teams. With the smallest voice able to take on the biggest brand, here’s a few key watch-outs for communications teams.

Ads, Content, Regulation advertising, Apple, brands, Europe, Facebook

Facebook users would have to pay to opt out of profile data sharing- Sandberg

April 10, 2018

Facebook users could have to pay to completely opt out of their data being used to target them with advertising, according to its chief operating officer Sheryl Sandberg.

Ads, Content, Social advertising, content, Facebook, marketing, media

RFID – The missing link in customer insight

April 10, 2018

Retailers are embracing RFID in-store to transform stock accuracy. Craig Summers, Managing Director UK, Manhattan Associates looks at explains how retailers can transform both the customer experience and inventory utilisation.

Mobile apps, retail, technology, UK

Unilever donates to charity for each Knorr video ad view

April 10, 2018

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.

Ads, Content, E-commerce, Video, Viral advertising, FMCG, UK, video

Top tips: The age of the digital dinosaur is over

April 9, 2018

Keren Lerner, Founder and Managing Director of Top Left Design explains why the age of the digital dinosaur is over and why business owners need to take responsibility for their marketing strategy in a world where everyone is fighting to be heard.

Ads, Search advertising, Google, marketing, media

Firefox browser goes VR

April 9, 2018

Mozilla has announced a new version of its Firefox, designed to work on stand-alone virtual and augmented reality headsets.

Mobile, News content

Facebook suspends Brexit data firm Aggregate IQ over alleged data breach

April 9, 2018

Facebook has suspended Aggregate IQ (AIQ), a Canadian data firm that played a key role in the campaign for the UK to leave the EU, saying it may have improperly received users’ data.

Ads, News, Regulation, Social analytics, apps, Facebook, government, Privacy
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