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YouTube ads come to the living room: new ad formats target TV ‘cord-cutters’

April 30, 2018

YouTube is now letting advertisers buy YouTube ads specifically for viewers watching on TV screens, in a bid to grab a larger share of traditional TV ad budgets as more people watch internet video on a TV screen.

Ads, Content, Video advertising, Amazon, brands, Google, media

Virtual make-up: L’Oréal buys AI and AR firm ModiFace

April 30, 2018

L’Oréal has bought ModiFace, an augmented reality (AR) and artificial intelligence (AI) company, as the French beauty brand expands into technology.

E-commerce, Mobile, News apps, brands, content, FMCG, images

Brands tripling spend on Amazon ads to reach intent-driven shoppers

April 30, 2018

Brands are showing increasing interest in buying search ads on Amazon, with spend growing nearly 3 times between the 3rd quarter of 2017 and the first quarter of 2018, according to new research.

Ads, E-commerce, Search advertising, Amazon, brands, content, ecommerce

Snapchat Spectacles get an update

April 30, 2018

Snap is launching a new version of its Spectacles camera-glasses with a better camera, the ability to take still images and water resistance.

Mobile, News Europe, France, images, UK, video

UK government to invest £300m in AI research

April 27, 2018

The UK government is investing £300m in artificial intelligence research, in a bid to accelerate the sector’s growth and position the UK as a leader in the field.

Mobile France, global, government, security, technology

Switzerland digital ad spending falls behind consumer usage

April 27, 2018

Though digital consumption habits in Switzerland are high, ad spending patterns have not followed suit, according to new research.

Ads, Mobile advertising, agencies, Europe, government, media

Online’s share of grocery sales growing at “pedestrian rate”

April 27, 2018

Despite the fact that sales of groceries are growing at a much quicker rate online than they are in stores, online remains a very small part of the UK grocery market, according to Nielsen retail data released today.

E-commerce Amazon, analytics, Apple, Google, retail

Amazon sales grow 43% as Prime members rise by 100m

April 27, 2018
Amazon enjoys record sales quarter

Amazon has seen a huge 43% rise in first quarter sales to $51bn, as investors grow more confident about the ecommerce giant’s new businesses including subscription services, advertising and cloud computing.

E-commerce advertising, Amazon, brands, content, ecommerce

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns

April 27, 2018

Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…

Ads, Content, News, Regulation, Social advertising, agencies, brands, content, digital marketing

Aggregate IQ ‘spent $2m’ on Facebook adverts about Brexit

April 27, 2018

Canadian data firm Aggregate IQ spent $2m (£1.4m) on pro-brexit political adverts for Vote Leave and other groups on Facebook during the EU referendum, an executive from the social media giant has told MPs.

Ads, Regulation, Social advertising, Facebook, local, media, sport
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