Messaging app, Rakuten Viber, shifted their innovation strategy from being product-centric to user-centric. As a result, the messaging platform increased overall engagement by 15% for its one billion registered global users.

Only one in every fifty apps is compliant with the General Data Protection Regulation (GDPR) according to a new study.

WPP-owned global marketing agency Wunderman has acquired commerce experience agency, Gorilla Group.

Snap has reported surprisingly positive earnings overnight and also attracted investment form a Saudi Prince, despite a drop in users.

Mars has removed all advertising from YouTube after the confectionery firm’s ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.

ITV’s Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.

Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against “hate content”.

Apple has become the first US-listed company to be valued at a trillion dollars after its third-quarter earnings exceeded Wall Street’s expectations.

The repetitive nature of content (47%) and dipping quality (23%) are now top customer concerns around influencer marketing, spurring moves by the likes of Snapchat to create more informal relationships between brand and influencer ahead of Q2 earnings next week.

People are now less inclined to trust messages that are delivered via push advertising than in the past, preferring to discover new products themselves; favouring ‘pull’ channels such as a friend’s recommendation, browsing in store or an online search, according to a new study.