Three fifths of sports and fitness clothing brands have used social media influencers to help promote their products, it has been revealed, and as many as 49% of these noticed a boost in sales following this.

While motoring technology is evolving and cars are now fitted with the most advanced gadgets and systems, it’s possible that motorists are exposing themselves to a new threat – hackers.

Google has announced new Media Rating Council (MRC) accreditations across Google advertising products, including Google Ads, Google Marketing Platform (specifically Display & Video 360 and Campaign Manager), and Google Ad Manager.

Chatbots are still at the top spot as the digital trend considered most important for organisations to embrace in the coming months, according to a new survey.

London agencies Energy House Digital (Paid Search and Development), Neuro Web Marketing (Psychology based CRO, UX and SEO) and Digivate (SEO and Development) have t announced their merger in a bid to become the UK’s leading agency in the delivery of psychology led digital marketing.

Ad platform Criteo has bought Storetail, a French media technology company that enables retailers to monetize native placements on their ecommerce sites.

Apple is rolling out its Business Chat service to more countries, letting consumers communicate directly with businesses on Apple’s messaging platform.

Emma Newman, VP, UK, PubMatic looks mat how publishers can regain control of their programmatic strategy and unlock brand budgets by renewing their focus on quality.

Tiered loyalty schemes serve up almost 3 times more value per customer for food and beverage (F&B) brands when compared to ‘one off’ email offers or discounts according to new data.

Jeff Bezos is the richest man in the world, but his massive fortune extends well beyond Amazon. This new infographic looks at how the entrepreneur has chosen to invest his wealth.