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Less than half of small businesses proactively manage their online reputation

May 8, 2019

More than half of small businesses (53%) respond publicly to negative online reviews, but only 40% encourage happy customers to leave positive reviews, according to new data.

Ads, Content, E-commerce content, marketing, media

How much should SMEs spend on branding?

May 8, 2019

What should SMEs spend on building their brand? A new report gets insights from those that succeed to help assess how much time and money should go into standing out from the crowd.

Ads, News advertising, agencies, Apple, brands, email

Guest comment: Is Google about to block cookies like Apple?

May 8, 2019

Google as the consumer champion once again? You better believe it, says Ken Leren, Founder, Marketing Town.

Ads, Content, News, Search advertising, Apple, content, global, Google

Forget spell check: Microsoft Word uses AI to improve writing style

May 8, 2019

Microsoft is taking on rival Grammarly with a new feature in its Word software, using AI to suggest writing improvements beyond simple grammar and spelling corrections.

Content, News Microsoft

Mozilla launches EU Elections Toolkit

May 7, 2019

Mozilla has launched a Firefox EU Elections toolkit to help promote online transparency.

Uncategorized advertising, video

High street missing a trick with alternative to paper reciepts

May 7, 2019

Just 50% of high street retailers are offering alternatives to printed, paper receipts according to new research.

E-commerce brands, email, marketing, media, Privacy

Bitcoin bounceback? Wealthy look to increase cryptocurrency exposure

May 7, 2019

More than two-thirds of high-net-worth individuals will be invested in cryptocurrencies in the next three years, reveals a new global poll.

News Amazon, Australia, demographics, France, Germany

Three out of ten CMOs haven’t invested in customer experience

May 7, 2019

One in three CMOs admit their brand still hasn’t invested in customer experience (CX), despite 88% believing that a focused CX programme would yield long-term customer loyalty and increased sales over time, according to new research.

Ads, Content brands, consumer insight

The 8 Personality Traits to Succeed in Cybersecurity

May 7, 2019

The skills shortage in the cybersecurity sector has received a lot of attention as of late as the threat of hacks and data breaches continues to grow every day. Recruiters within the cybersecurity sector can and should be watchful of the common personality traits found in a successful cybersecurity job candidate.

News, Regulation email, global, security, UK

23% of global domains targeted by cyber-attacks

May 3, 2019
More than one in two people fear their identity being stolen by fraudsters

Almost one-quarter of brands have had their domain targeted by cyber criminals with brands taking a siloed approach to domain security and management, according to new research.

News, Regulation brands, France, Germany, global, Italy
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